Beyond Selling Widgets in Widgetville: Product Strategy to Market Strategy

By | February 11th, 2014|

February, 2014 I’ve been asked several times whether there’s a logical progression in business strategy as a company ages. I’m talking about a company’s global strategy, the aligned set of actions to create a competitive advantage. I have no hard evidence that a sequential strategy shift is anywhere near universal, but I can tell you [...]

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Taking the Dogfight to a Higher Plane

By | October 16th, 2013|

It's about doing something different By Todd Ordal I used to fly airplanes. Most of my time was spent in a twin-engine aircraft flying business trips. It was an efficient way for me to get around because, at the time, I was in charge of hundreds of retail stores countrywide. In addition to flying business trips, [...]

Half-Caf, Nonfat Strategy

By | September 5th, 2013|

Taking a hard right with your strategy is a harrowing experiment. Just ask Ron Johnson and Bill Ackman, JCPenney’s former CEO and his previously supportive board member, respectively, who’ve both been bounced out of the company. Reed Hastings at Netflix also understands this, but so far he’s been relatively successful. The difference between the JCPenney [...]