Author: Todd Ordal

 coaches CEOs to higher levels of success. He is a former CEO and has led teams as large as 7,000 people. Todd is the author of, Never Kick a Cow Chip On A Hot Day: Real Lessons for Real CEOs and Those Who Want To Be  (Morgan James Publishing). Connect with Todd on LinkedIn, Twitter, call 303-527-0417 or email [email protected].

Beyond Selling Widgets in Widgetville: Product Strategy to Market Strategy

February, 2014 I’ve been asked several times whether there’s a logical progression in business strategy as a company ages. I’m talking about a company’s global strategy, the aligned set of actions to create a competitive advantage. I have no hard evidence that a sequential strategy shift is anywhere near universal, but I can tell you […]

Half-Caf, Nonfat Strategy

Taking a hard right with your strategy is a harrowing experiment. Just ask Ron Johnson and Bill Ackman, JCPenney’s former CEO and his previously supportive board member, respectively, who’ve both been bounced out of the company. Reed Hastings at Netflix also understands this, but so far he’s been relatively successful. The difference between the JCPenney […]

Maximize, minimize or optimize?

Bigger isn’t always better By Todd Ordal Which of the below sound like good business advice? You should: • Maximize profits. • Minimize expenses. • Minimize conflict. • Maximize customer service. • Maximize market share. In some cases and to some degree, these statements are true. However, they can also be extremely problematic. Maximize profits over […]

Being There

Sometimes, you just need to show up By Todd Ordal Perhaps you saw Peter Sellers’ last movie, Being There (out in 1979, just this side of the Jurassic period). In it, a simple-minded gardener named Chance ends up being seen as a guru of sorts. By merely “being there,” he influences the rich and powerful with his simple […]