People fly for several reasons but most often to get from point A to point B with little energy. To accomplish this, the pilot undergoes a formal trip planning process; a climb up to a turbulence-free, energy-efficient altitude (considering engine efficiency, headwinds, drag, etc.); autopilot activation; and a relatively straight-line cruise until it’s time to […]
There’s a strong case for not going big, at least not often. Forgive me for the football analogy, but when it’s third and 25, the chances of completing a 26-yard pass against a defense set up to protect against this very thing are small. If there’s one minute left in the fourth quarter, you throw […]
There are many business growth axioms and metaphors, mostly about trees, rivers, or children. But does a business really need to grow? Can it just tread water? Can it stay in childhood? Must it keep moving like a shark or die? I’ve run into a few business leaders who aren’t interesting in growing, all in […]
When automobiles were first developed, some cities banned them. Thoroughbreds and quarter horses went on strike nationwide, looking for protective legislation. Many people nowadays will feel like a thoroughbred soon. Writers in the broadcast industry already do. I drove past a picket line at Fox Studio in L.A. last week. The thing is, complaining won’t […]
I’ve been thinking about risk management lately. Some risk I welcome and some I don’t. Skiing a no-fall zone chute is still pretty fun and a trip to a remote area of the Amazon was outstanding! Replacing two furnaces, a humidifier, and a water heater all in one year at my house, not so much. […]
When skiing bumps (moguls), you must do numerous things right. Keep your weight centered, hands forward, and face down the fall line. Find your line by looking multiple turns ahead. And so on. Get one wrong and it’s messy. Best thing to do when you’re off your line? Stop. Have a conversation with yourself and […]
Your systems and methods for interacting with customers must be credible. Sample your own product so that you know what you are putting your customers through!
“Would you like fries with that?” has been around as a revenue enhancer since I was very young. Seems like a good question and no doubt enhances revenue (and waistlines) significantly. At some point, however, upcharges are damn annoying! I wrote some years ago about my wife buying a monkey backpack for a 1 year […]
“Be fearful when others are greedy, and greedy when others are fearful.” —Warren Buffett Sixty percent of CEOs surveyed by The Conference Board believe that economic conditions will worsen in the short term, and I suspect they’re correct. Warren Buffett, however, is on a buying spree. Over the short and medium term, emotions play a […]
“If you want to build a ship, don’t drum up people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” —Antoine de Saint-Exupéry, “The Little Prince”[1] “It sure would help if we knew where we were going!” the chief marketing officer said to me. I […]