Tag: Business Strategy

How to Predict the Future

A common and vexing issue that I’ve seen boards and management teams struggle with is balancing the company’s short-term results achievement with its future environment. Too often this devolves into a polarized debate about the efficacy of looking out five, 10 or 15 years. The current P&L-focused group members thumb their nose at the long-term […]

Pick a Fight You Can Win

For many years, Avis’ advertising slogan was “We’re No. 2. We try harder.” Similarly, Pepsi had a mission statement that simply said “Beat Coke,” and Nike vowed to “Crush Reebok.” One of my favorites was the giant industrial company Komatsu, which focused on beating Caterpillar with the battle cry “Eat the Cat.” Alternatively, there are […]

Being Different

If you’re fascinated by business strategy, by how you can address a market differently than everyone else, you might enjoy this story. If you’re just trying to be like everyone else, skip this one and crawl back into your hole. I recently had coffee with the founder of a successful company in the outdoor product […]

Inconvenient Truth

What truths are you avoiding? It is important to be “all in” when you decide on a strategy. Alignment of your team and your investments is the quickest path towards success, as long as you choose a viable direction! However, you need to make sure that you are not ignoring the truth just because you […]