Author: Todd Ordal

 coaches CEOs to higher levels of success. He is a former CEO and has led teams as large as 7,000 people. Todd is the author of, Never Kick a Cow Chip On A Hot Day: Real Lessons for Real CEOs and Those Who Want To Be  (Morgan James Publishing). Connect with Todd on LinkedIn, Twitter, call 303-527-0417 or email [email protected].

Pick a Fight You Can Win

For many years, Avis’ advertising slogan was “We’re No. 2. We try harder.” Similarly, Pepsi had a mission statement that simply said “Beat Coke,” and Nike vowed to “Crush Reebok.” One of my favorites was the giant industrial company Komatsu, which focused on beating Caterpillar with the battle cry “Eat the Cat.” Alternatively, there are […]

Because It Matters!

A recent annual ski trip with guys I worked with years ago produced many interesting conversations. But the one right before we boarded airplanes to head off to homes in three states was particularly interesting. We were all still engaged in business in some capacity. We talked, however, about how a couple of talented people […]

Grow by Reducing Hate 

What do your customers hate about you? If you answer that and find a solution, you’ll likely grow. Some time ago a story about Elon Musk caught my eye. He saw that there was a complaint on social media about people leaving their Tesla cars at the charging stations longer than required, causing new arrivals […]

Declare War on Bureaucracy

Insidious as termites, as hard to destroy as a nuclear-hardened bomb shelter, disguised as health food but as nasty as deep-fried butter, bureaucracy is killing you. Tolerating organizational bureaucracy is like breathing secondhand smoke for decades. You can see it, it’s annoying and it’ll eventually kill you, but it won’t kill you today, so you […]

Being Different

If you’re fascinated by business strategy, by how you can address a market differently than everyone else, you might enjoy this story. If you’re just trying to be like everyone else, skip this one and crawl back into your hole. I recently had coffee with the founder of a successful company in the outdoor product […]