CEO Coaching: Something Big!

It’s August as I write this and over 90 degrees. I’m trading emails to set up a February ski trip with some fellas I’ve skied with for 30 years—minus a couple of years for injuries.

I don’t know about you, but one of the worst things about the COVID pandemic was having zero anticipatory excitement on the calendar. I was fortunate to work with some great clients and had many calls and Zoom meetings that were sometimes troubling, sometimes fascinating, and often celebratory when my clients successfully navigated the shitstorm. Outside of that, the big daily decision was whether to have a Negroni or a vodka martini (shaken, not stirred) at 5:00 (somewhere).

Business runs best when you have big, exciting things to plan for. New stores, new products, new markets — challenging, but attainable financial goals all serve the purpose! Just punching the clock (if you’re too young to understand that, call me) is like the Negroni or martini conversation. Not bad, but meh!

I still have too many conversations with CEOs about workplace rules and not enough about exciting things. My advice regarding your workplace: Make a decision, call it the best you can do for now, and get on to finding something big to put on the calendar! (I’ve written multiple blogs about choosing your workplace environment.) 

Your people want something exciting to shoot for, just like I need ski trips on my calendar to get me through raking the lawn! The workplace environment is important, but it’s not strategic. Where will you compete, and how will you win? How are you going to crush 2022?

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