Tag: Business Strategy

Job Opening: Captain of a Sinking Ship

Prayer recommended Todd Ordal A recent Wall Street Journal article highlighted the challenge J. C. Penney, Target and American Eagle are having in recruiting new CEOs. They are all large, well-paying, prestigious jobs. Why is this a problem? All three are experiencing significant declines. J. C. Penney recently fired its CEO, who had previously built the Apple […]

Beyond Selling Widgets in Widgetville: Product Strategy to Market Strategy

February, 2014 I’ve been asked several times whether there’s a logical progression in business strategy as a company ages. I’m talking about a company’s global strategy, the aligned set of actions to create a competitive advantage. I have no hard evidence that a sequential strategy shift is anywhere near universal, but I can tell you […]

Half-Caf, Nonfat Strategy

Taking a hard right with your strategy is a harrowing experiment. Just ask Ron Johnson and Bill Ackman, JCPenney’s former CEO and his previously supportive board member, respectively, who’ve both been bounced out of the company. Reed Hastings at Netflix also understands this, but so far he’s been relatively successful. The difference between the JCPenney […]

Behind The Power Curve

Disaster can happen quickly By Todd Ordal The recent plane crash in San Francisco brought the phrase “low and slow” into the public press. I’m not currently flying, but I used to spend many hours behind the yoke of a multiengine aircraft and have come close to that experience a few times. There are other apropos […]

What Strategy Is Not

The success secret you can’t see, smell or taste But you’d better be able to define By Todd Ordal I was once involved in a turnaround situation that required quick action. I looked at the company’s major accounts (ranked by revenue) and then had the CFO do a net (not gross) profit analysis by account. It […]