Tag: Business Strategy

Your systems and methods for interacting with customers must be credible. Sample your own product so that you know what you are putting your customers through!

“Would you like fries with that?” has been around as a revenue enhancer since I was very young. Seems like a good question and no doubt enhances revenue (and waistlines) significantly. At some point, however, upcharges are damn annoying! I wrote some years ago about my wife buying a monkey backpack for a 1 year […]

“Be fearful when others are greedy, and greedy when others are fearful.” —Warren Buffett Sixty percent of CEOs surveyed by The Conference Board believe that economic conditions will worsen in the short term, and I suspect they’re correct. Warren Buffett, however, is on a buying spree. Over the short and medium term, emotions play a […]

“If you want to build a ship, don’t drum up people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” —Antoine de Saint-Exupéry, “The Little Prince”[1] “It sure would help if we knew where we were going!” the chief marketing officer said to me. I […]

To understand why your desired customer will buy from you versus your competition and what you must do to satisfy their needs is perhaps the most important thing you can know. But many CEOs cannot clearly articulate this. And many know it but don’t choose to address it. Why? Building a winning strategy is hard. […]

I’ve coached folks who probably have an IQ that’s double mine. Some are linear thinkers who are process-oriented, and some are more entrepreneurial and rely heavily on intuition. Both can be great leaders. But process orientation and intuition can, as with most strengths, be disabling.    Highly process-oriented leaders can create a bureaucratic mess by […]

We needed to remodel a bathroom and bedroom, and my son had friends from the Marines with a construction business. With his endorsement and their background as Marines, we hired them as soon as they gave us a proposal. We’re glad we did! One of them, Tom, is an avid fly-fisher as am I. (I […]

What do Tesla, Peloton, WeWork and Uber have in common? At least four things: high customer demand, significant revenue, billions in market cap (OK, Tesla is a trillion …), and tremendous cumulative losses as I write this. I hope all above-mentioned companies turn the corner and generate lots of profit in the long run because […]

Most of my recent conversations with clients and other CEOs have been dominated by discussions about labor shortages. (Supply chain is a close second.) I’ll bet that everyone reading this has been affected in small or perhaps large measure. Whether it is your favorite restaurant cutting hours, your home-remodel project stuck in purgatory or your […]

I spent six hours fly fishing the Cache la Poudre River in northern Colorado on a Saturday in late October and only caught two fish; one on my second cast and the other hours later, shortly before I headed home for a beer. That day I did something that I rarely do, I spent all […]